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H&M Sustainable Online Fashion Launch | Power Retail

sustainable fashion The Swedish fast-fashion retailer is launching a unique new clothing line on its online store from September 27 at, which will include clothing made from recycled cashmere and velvet items made with recycled polyester. H&Ms Conscious Exclusive A/W 2018 collection has reportedly been designed to merge the journey of historical artifacts with a modern design sensibility. According to Ann-Sofie Johansson, the creative advisor at H&M, the sustainable clothing can be worn for both special occasions and day-to-day life. This sustainable collection is the clothing retailers latest move towards achieving its sustainable fashion goals to make all of its products with sustainable materials by 2030. Theres a wonderful range of sustainable fabrics in this collection, like recycled cashmere, the new velvet made from recycled polyester as well as the use of leftover ECONYL from the previous collection, Cecilia Brnnsten, the environmental sustainability manager at H&M Group said in a press release. H&M is launching a new sustainable fashion range from recycled materials. The quality and textures not only complement the designs but highlight the fabric innovation that H&M is closely involved with. The velvet, for instance, has taken years to develop in order to create a high enough calibre that we were happywith. In May this year, H&M moved towards a more ethical approach to fashion along its production line, vowing to permanently ban the use of mohair by 2020 . In lieu of using animal fur for its popular clothing lines, the retailer announced it would be researching alternative, more sustainable materials, such as fibre thats sourced entirely from raw forest resources. The companys decision to remove mohair from its list of approved materials came mere weeks after the global fashion group released the H&M Group Sustainability Report 2017 ,which outlined the groups progress in reaching its goal of complete sustainability by 2030.

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